When you conduct qualitative research, your respondents walk into focus groups curious about your products and services and walk out experts on them, alert to subtleties of design, function, packaging, and communication. By tapping respondents’ newfound expertise after they return to the “real world,” you build significantly upon insights obtained in the focus group environment.
With karmaConversation, you can do just that, engaging “respondent-experts” in study-specific, online discussions after you and they leave the qualitative research facility. In combination with traditional qualitative research, karmaConversation provides a direct line to respondents’ minds precisely when their thoughts on your products and services are fresh, frequent, and insightful.
Have another question to ask? Additional stimulus materials to share? An insight to probe more deeply? Now you can do it easily and efficiently in the days following your focus groups.
Good Karma Consulting and karmaConversation balance the best of tradition and technology to make the most of your precious resources — intelligence, talent, and time. It’s an approach that transforms qualitative research into Enlightened Research.