As you explore your customers’ attitudes with qualitative research, you would love to follow them everywhere — from their homes to the store shelf and back again — in order to develop a nuanced understanding of their purchase decisions and product usage.
With karmaCam, you can do so easily and affordably before and after focus groups, as well as over time. By equipping respondents with Flip Video™ cameras about the size of a cell phone, you will observe their experiences with your brand in the moment — without the influence or expense of traditional ethnography or observational research.
When respondents upload their candid videos using a simple web interface, you and your team get an intimate glimpse of their world and how your brand fits in it. With inflection, tone, and context intact, video offers you real-world immediacy in a medium available at your convenience — all while preparing respondents for meaningful focus group participation.
Good Karma Consulting and karmaCam balance the best of tradition and technology to make the most of your precious resources — intelligence, talent, and time. It’s an approach that transforms qualitative research into Enlightened Research.