In the course of qualitative research, you want to do more than scratch the surface — you want to discover deeper insights by exploring the emotions and subconscious perceptions that are the roots of respondents’ opinions.
Inspired respondents. Impressed clients. Now that's good karma.
I came across this article Monday (http://www.bps-research-digest.blogspot.com/2012/03/introducing-enclothed-cognition-how.html), and it sang so true to me. In my first post-collegiate career position, I had the opportunity to dress down for Denim Fridays. I found that I felt less awake and less productive on these days. Those who work with me may recognize that I tend to dress […]