Carey

Joy in Marketing

October 24, 2009

On the cover of Time Magazine last week, a story about the current state of women caught my eye. The major finding seems to be that women feel powerful but less happy. On the road to emotional branding, every laddering exercise leads to self esteem. The question is, which rungs do we follow to get […]

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Carey

Quick Notes from QRCA Conference

October 16, 2009

What a refreshing week it was in Palm Springs, CA for the annual QRCA conference–an event I have avoided over the past several years for competing priorities such as growing my family and fielding multiple projects (conference week is a magnet for studies every year). I resolve to try to keep my calendar clear in […]

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Dan

Great Printer Paper

October 7, 2009

From WSJ this week: “One of the Web’s little secrets is that when consumers write online reviews, they tend to leave positive ratings: The average grade for things online is about 4.3 stars out of five. Many companies have noticed serious grade inflation. Google Inc.’s YouTube says the videos on its site average 4.6 stars, […]

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