Carey

Mindreading

September 14, 2009

The Mind Reader You’re sitting in the back room, listening raptly to a respondent dancing around the edge of an issue at the heart of your research. Desperate to hear more, you lean in toward the one-way mirror and, in an attempt to communicate telepathically with your moderator, say aloud, “But why do you feel […]

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Carey

Fresh Perspective

September 4, 2009

On a recent study, some clients were amusing themselves finding anagrams for their names. It amazed me how fresh and surprising completely familiar terms and words could look when rearranged, and it occurred to me that this this must be how respondents feel the first time they are exposed to a new product concept. What […]

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