Archive for August, 2009

Listen Closely, Watch Even Closer

Posted on August 18, 2009 by Dan

According to various studies, during interpersonal communication only 7% of the message is communicated by the words used. Vocal tone makes up 38%. Facial expressions and body language make up the largest share at 55%. So in addition to listening closely to what respondents say, peer through that mirror to see what they are saying [...]

Shuffling Through

Posted on August 5, 2009 by Carey

I was thinking this morning that observing qualitative research is like listening to songs on shuffle. See, my iPod is broken, sort of. About halfway through my 5 AM running ritual, the Hold button activates, and I can either proceed in silence or release control and let the songs play on without direction from me, [...]