Listen Closely, Watch Even Closer

August 18, 2009

According to various studies, during interpersonal communication only 7% of the message is communicated by the words used. Vocal tone makes up 38%. Facial expressions and body language make up the largest share at 55%. So in addition to listening closely to what respondents say, peer through that mirror to see what they are saying […]

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Shuffling Through

August 5, 2009

I was thinking this morning that observing qualitative research is like listening to songs on shuffle. See, my iPod is broken, sort of. About halfway through my 5 AM running ritual, the Hold button activates, and I can either proceed in silence or release control and let the songs play on without direction from me, […]

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