Archive for May, 2009
Flying Solo
Posted on May 21, 2009 by Carey
In over a decade of moderating, including focus groups conducted within 10 days of 9/11, I have never flown solo with an entirely empty back room, until this week. With time and travel constraints, my team setup FocusVision for remote viewing. I wondered what it would be like without anyone behind the two-way mirror. Respondent [...]
Hello from the O.C.
Posted on May 18, 2009 by Carey
A breath of fresh air and the engaging glimpse of palm trees are all it takes to stave off jet lag…and remind us to get outside of the barren back rooms when we have breaks between groups. It’s a great way to refocus your energy and engage in the research process, while escaping even for [...]
Opening to Grand Creativity
Posted on May 14, 2009 by Carey
Real Simple Daily Thought: Confusion is the welcome mat at the door of creativity. –Michael Gelb Clients often cringe at confusion, wanting clarity from the first group forward. Yet experience has shown that the most valuable studies take us from an uncomfortable unknowing during the first few groups to an advanced understanding of consumers and [...]
