Welcome to Good Karma Consulting where we hope you will find inspiration in our fresh approach to qualitative research. We are passionate about continually evolving the art and science of understanding people and helping businesses make better decisions.
In the course of qualitative research, you want to do more than scratch the surface — you want to discover deeper insights by exploring the emotions and subconscious perceptions that are the roots of respondents’ opinions. By transforming this technique from traditional to digital, the innovative karmaCollage application streamlines collage-making — and offers benefits beyond those realized with the paper-and-scissors approach. Inspired respondents. Impressed clients. Now that’s Good Karma.
Authentic experiences without the disruption of camera equipment. This breakthrough in video research reveals genuine attitudes, experiences, and behavior, including home habits and rituals, shopping patterns and selection, and point-of-purchase drivers.
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